The analysis of lead conversion data from a travel booking company highlights key insights and strategic recommendations to improve business performance. Key findings include: - Popular Destinations : Ladakh and Spiti Valley are the most sought-after destinations. - High Revenue Destination : Ladakh has the highest average total bill for bookings. - Top Performers : Sales Person 33 has the highest conversion rate, while Sales Person 0 contributes the most to overall conversions. - Lead Source and Timing : The majority of leads come from Lead Source 1, with peak lead volume occurring in August. - 2024 Performance Decline : From the leads generated, 83% trips were taken in 2023 and rest were taken in 2024. There were no leads generated in 2024. RECOMMENDATIONS: - Reduce Dependency on Lead Source 1 : Diversify lead generation strategies.. - Improve Sales Personnel Conversion Rates : Provide targeted training and resources to underperforming sales staff. - Promote Underperforming Destinations : Run discounts and special promotions. - Capitalize on Peak Periods : Focus marketing efforts during high lead months like August. - Investigate 2024 Performance : Analyze factors contributing to the decline and adjust strategies. Here is the python project Link